| http://37signals.com/svn/archives2/its_all_the_same.php | Date: 4/27/2006 10:16 AM |
People will often ask us “how do you find time to do PR or marketing when you are building your products?” Or “When do you find time to do customer support?” Or “How does such a small team accomplish so much? What is your time management secret?”
Here’s the secret: it’s all the same thing.
Product development, marketing, PR, support, design, programming, etc — it’s all the same thing. We don’t put time aside for PR or time aside for design or time aside for tech support. We’re always doing all of these things. They are all part of the same thing: building products we love to build.
Building and improving Rails is PR. Designing great interfaces is marketing. Providing quick customer support is advertising.
We don’t spend 2 hours every day on marketing, we spend all day on marketing. We don’t spend 1 hour every day figuring out the best way to communicate what our products do, we spend all day figuring out the best way to communicate what our products do. We don’t spend 3 hours on interface design, we spend all day on interface design.
When the edges are blurred, and one thing is many things, you can achieve so much more with less time, effort, and people.